"We are not consultants. We are operators.
The difference is accountability."
Operator-Led. Outcome-Aligned.
We embed inside founder-led businesses, take operational authority, and fix what's broken. Our compensation is tied to your results.
"The impediment to action advances action. What stands in the way becomes the way." Marcus Aurelius, Meditations
The Gap Nobody Fills
Advise. Don't execute. Bill by the hour. Leave when the retainer ends.
Part-time. Single function. No skin in the game.
Require acquisition. Founders lose control. Optimize for the exit, not the business.
Built for enterprises. Too expensive. Too institutional. Don't serve your segment.
Aurelius fills the gap. Embedded. Aligned. Accountable.
"We are not consultants. We are operators.
The difference is accountability."
The Aurelius Model
Three phases. Measurable outcomes at every stage. No ambiguity about what we're doing or why.
Phase One
Days 1 – 30
Phase Two
Days 31 – 60
Phase Three
Days 61 – 90+
Monthly Fee
$10K – $20K
Engagement retainer. Covers embedded operator time and full-scope execution.
Equity Earn-In
15% – 30%
Performance-based equity stake. Earned through milestones, not tenure.
Profit Participation
10% – 25%
Ongoing share of profit improvement. Aligned to the outcomes we produce.
We earn when you earn.
Ideal Client Profile
We are not a turnaround shop for failing businesses. We work with operators who have traction, real demand, and a model that works. They just need the infrastructure to scale it.
Profile 01
Revenue $3M–$12M. Plateau of 2–4 years. Go-to-market undefined. Expansion ideas with no execution engine to carry them.
Profile 02
Revenue growing, margins shrinking. Discount culture embedded. Billing gaps everywhere. Cash doesn't match what the P&L says.
Profile 03
Exit in 2–5 years. Operational gaps that will suppress valuation. Wants to sell on their terms, not a buyer's.
Profile 04
Doing everything. No leadership layer. Business can't run without them. Not failing. Stuck.
"We walked in with $24K cash against $762K in liabilities.
We left with 38.3% net margin."
Proof, Not Promise
Case Study 01: Healthcare Practice Turnaround
Situation at Engagement
Annual Revenue
$3.47M
Cash on Hand
$24K
Total Liabilities
$762K
Revenue Leakage
$1.8M+
Results Produced
38.3%
Net Margin (up from 11.2%)
+27.1 percentage points
~$1M+
Annual Profit Improvement
Recovered from operational leakage
3
New Markets Initiated
Multi-location expansion underway
"We didn't advise this business to improve its margins. We improved its margins. That's the difference between a consultant and an operator. That's Aurelius."
The Team
We have done the work. We have run the rooms. We have fixed the problems. We don't theorize about operations. We execute them.
Strategy, Marketing & Finance
US Army Psychological Operations background. Precision-oriented. Leads expansion engagements with a focus on go-to-market architecture, financial modeling, and strategic positioning. Brings military-grade discipline to commercial execution.
CEO / COO Capabilities
Operations, business development, and scaling. Builds the systems that sustain growth. Capable of stepping into CEO or COO function within an engagement. Focused on the infrastructure that lets a business run without the founder in every decision.
Product, Design & UX
Rare hybrid: product strategist, brand architect, and technical builder in one. Designs the experience, builds the brand system, and ships the product. Eliminates the coordination tax between design, dev, and brand that kills early-stage companies.
Start a Conversation
Aurelius takes a limited number of engagements. We are selective because alignment matters. If we take your engagement, we are fully committed to your outcome.
"The first step: don't be anxious. Nature controls it all."
Marcus Aurelius
We review every inquiry personally. If there's alignment, you'll hear from us within 48 hours. We appreciate your time.